In order to make brands stand out and become memorable, the brand must have brand elements that can be easily recognizable by anyone and have them associate those elements with the brand. The Athennian brand elements are a combination of shapes. Inspiration comes from columns in a court house, elements from the owl icon, as well as some other miscellaneous shapes. In addition to the shapes, Athennian should always feature rounded corners that can be used to house software images or decorative elements on a designed page.