IntroductionAbout AthennianCorporate LogoColors
•  Primary Colors
•  Secondary Colors
•  Gradient
TypographyPhotographyIllustrations
•  Decorative Elements
•  Icons and Symbols
•  Character Design
•  Hoot Mascot
•  Do’s and Don’ts
Accessibility Standards

Iconography

Communicating with Icons

When working with icons we want to use a minimal color palette that consists of only our primary colors. Icons should be flat with little to no depth and have simple identifiable shapes that represent our products and services.

Icons can be used through out the website and other promotional material to highlight key elements about our product or services. They can also be used when creating a layout with other brand elements and a photograph or illustration. Brand iconography can be downloaded here.

Various icon examples used by Athennian